Lancôme celebrated the launch of its New Absolue Longevity MD Collection with an immersive, culturally driven experience.

Lancôme’s newest ambassadors, Demi Moore & Zoe Saldaña, appeared together for the first time, marking the brand’s biggest skincare launch in two decades, and one of the most significant innovations across the entire L’Oréal USA portfolio.

At The Halo in Manhattan’s Financial District, for The Circle of Longevity MD, Moore and Saldaña joined board-certified doctors and biotech pioneers.

Newly appointed Longevity Advisory Board members, Dr. David Luu, Dr. Gabrielle Lyon, Dr. Amy Killen, and Dr. Tiffany Moon, also joined the celebration.

Global Brand President Vania Lacascade also participated in an expert-led discussion, placing the science of longevity at the center of culture.

The experience culminated with a celebration dinner at Aspire – One World Trade Center, where the ambassadors were joined by actresses, a mix of fashion, beauty, and cultural insiders.

An immersive Longevity Journey showcased the collection’s efficacy, hero ingredients, and clinical validation.

Personalized diagnostic skin analyses were used to measure biological age to inform tailored skincare regimens. Hands-on facial protocols were also featured, led by Lancôme experts, followed by makeup touch-ups.

Lancôme also had an exclusive preview of two innovations launching in 2027: the Cryo Pulse Pro and a flexible LED Mask featuring 208 lights.